Just keep posting quality content. Each time you make a new post public, we scan your post and detect any brands or products that appear.

We scan the audio, hashtags/captions, and the frames of the video — so there is no need to specify the brands or products present unless you wish.

Every piece of content you create now becomes a sponsorship opportunity, without doing any extra work.

After your post goes live, we continue tracking how it performs over the next several days. Retrofuse evaluates signals like early engagement, audience response, and trend momentum to predict its potential as a paid advertisement — not just as an organic post.

Each eligible post receives a score from 1–100, showing how strong we believe it would perform if a brand sponsored and boosted it.

• A high score means your video is more likely to attract brand interest.
• A low score simply means it may not be the right fit for advertising — no penalty, and no impact on your future posts.

When your content earns a strong score, we move it into our active brand marketplace and showcase your video to brands whose products appear in your content.

Our outreach team and platform work together to match your post with brands that are looking for real, high-performing creator content.

Most sponsorship deals happen within the first week after posting, while your video is gaining traction — but we continue to present it as long as it remains relevant. You don't have to pitch yourself or chase brands; we do it for you.

When a brand selects your video, we notify you with a sponsorship offer. Because you've already set your preferred contract terms at sign-up, brands simply pick the offer that matches those settings.

Each offer clearly outlines:

• What brand is sponsoring the post
• Your payout — sent within 1 week
• How long the brand can use the video, and what they can use it for
• Any caption changes or additional requests

You stay fully in control — you can accept, decline, or request tweaks with a single click. Once you approve, we lock in the agreement and prep everything for launch.

Once you approve the sponsorship, we prepare your video to perform its best as a paid advertisement — without you having to re-shoot or edit anything.

We'll handle:

• Updating the caption with brand mentions or links
• Setting up the targeting and audiences
• Preparing the post for use in Meta Partnership Ads

You'll always see and approve any caption changes, and you'll have final say before anything goes live. All the technical setup is done by Retrofuse and the brand — you don't need to manage ads or touch Ads Manager at all.

Once everything is approved, we launch the campaign. Your post is whitelisted and boosted through Meta Partnership Ads, meaning the ad runs from your profile — not the brand's.

As the ad runs, you benefit in two ways:

• You earn money from the sponsorship
• Your post reaches new audiences, bringing you more views, engagement, and potential followers

Nothing is promoted without your permission, ensuring your brand and voice are always respected.

Once the sponsored promotion ends, the ad is turned off and your post goes back to being a regular piece of content on your profile with the original caption — still yours, still live, and still earning organic traction.

If the brand wants to continue running the ad, we'll check in with you and handle the contract extension so you can choose whether to keep it going. If not, the campaign ends cleanly.

You'll receive a summary of how your content performed — from reach and engagement to audience insights — so you can see just how far your video traveled.